The large gap in the second-hand market and the concern about tracing the source quality are worrying

2018-12-23

   In 2018, there were nearly 200 professional enterprises operating second-hand construction machinery equipment in China, but less than ten of them had just begun to take shape. So, how can the remaining enterprises survive. Of course, it is still possible to maintain a normal market cycle for daily sales, but it is very difficult to develop or expand the scale. The smaller the enterprise platform, the more it considers how to save costs and control profits at the end of the month, and does not attach enough importance to equipment quality. In operation, profit is definitely the ultimate goal. The continuous screening of small and medium-sized enterprises in economic and equipment development is a targeted choice for consumers. Except for Huacheng and Shenzhen, which can directly pick up equipment from Japan in the second-hand excavator market, small markets do not have this condition. Restrictions are not just about funding, but also about recognition.

 

A small-scale company needs to arrange for professionals to conduct procurement auctions when subscribing to Japanese original equipment in China. It is important to have a clear understanding of what is happening in JapanUsed excavatorAll transactions are conducted in the form of auctions. The time required from auction to transportation to customs clearance and entry into the market is not short, and profits can be seen immediately. It is not affordable for small businesses to suppress capital and risk control. If they try their best to purchase a few units, they will not only fail to form a scale but also consume a lot of capital, which will not be compensated.

 

The simplest way here is to rely on the large market as a springboard to reduce personnel expenses through centralized procurement, and finally calculate the cost that is even lower than personal investment in imports. In Huacheng, there are many domestic customers and small market small enterprises in the hundreds of imported customs declaration equipment each year. By booking in advance and effectively improving efficiency and reducing costs, both parties can achieve a mutually beneficial situation. Nowadays, domestic second-hand sales companies of construction machinery are facing difficulties. Although there are many customers, the transaction volume and proportion have decreased significantly compared to the past.In 2018, the vast majority of domestic manufacturers carried out promotional and price reduction activities, greatly increasing the sales of new equipment. Although the initial investment is relatively high, many people choose new excavators instead of second-hand ones due to the manufacturer's discount and the incomparable after-sales service guarantee system in the market.

 

Small markets have their own survival space, firstly due to their geographical advantages. Local customers can easily choose to purchase in the region, which cannot be influenced by some large domestic enterprises. In terms of network, urban small markets have close connections with the same city and precise connections in customer sources. If small businesses can seize customers and even build a win-win situation through the market by using equipment they don't need, the development it brings cannot be ignored. This is the best business model that Huacheng has been working closely with third-party enterprises and local markets in recent years. Firming oneself is like closing oneself off a cliff, seeking development and cooperation to establish a joint operation between both parties is the necessary means for future development and growth. In recent years, if we cannot do a good job in this area of cooperation, the survival of the fittest situation will affect everyone in the industry.

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