2019-01-15
InIn the preliminary sales budget for the first quarter of 2019, it is predicted that the sales of all models of excavators in the range of 200-300 will continue to show stable growth in the first quarter. This report mainly comprehensively analyzes the domestic equipment demand in the second half of 2018, with a year-on-year increase of 32.87% for equipment in the 20-30 tonnage class. As for the future mainstream equipment and the largest proportion of medium-sized excavators in China, large equipment with a capacity of 350 and 360 or more will be usedSecond hand excavator marketThe decline in future demand was only 63.27% from September to December 2018, and the sales of small excavators remained relatively stable. However, after the year, the main construction demand will still focus on medium-sized equipment. In 2019, domestic economic infrastructure construction capital remained strong, and projects related to infrastructure and people's livelihoods remained active. In the first quarter, the main equipment project for commuting still relies on road and bridge construction as the fundamental demand.
Comprehensive evaluation of market equipment and machinery through prediction. Currently, medium-sized equipment occupies the entire reserve equipment in Huacheng42.58% owns 892 medium-sized excavators, the vast majority of which are still imported joint venture high-end brands as their main products. The analysis clearly states that the quality and performance of future equipment capital control are of paramount importance. How to use capital control is mainly reflected in three aspects.
The first point is to break away from the old and traditional capital interest model, and develop a circular quality oriented approach to guide the coverage of surrounding services as the center. Get rid of the dilapidated market environment of old excavators, old excavators, and broken excavators. It is imperative to advocate for a high-quality route, open vision, and standardized operation.
Secondly, strict customization of business models and sales regulations should be implemented to provide comprehensive training for sales operators, requiring practitioners to have basic requirements for products that are relevant to the market. Strictly determine independent operating enterprises with mutual relationships within the scope of market operations, and cut off external personnel such as intermediaries and traders who affect the market. Problems that arise in the sales environment need to be raised in person and resolved immediately, without dragging their feet.
Thirdly, after formulating the sales model, it is necessary to come up with a solution within the effective period of the formulated time. At Huacheng, we are not afraid of discovering problems but ignore and cover up them. Different situations are not allowed to occur in the enterprise. In the future sales plan for medium-sized excavators, we need to come up with practical and feasible methods, rather than just selling one device. The customs clearance cycle for purchasing equipment should be minimized as much as possible. The testing of domestic high-quality equipment must strictly advocate feasibility, and the feasibility price range prediction must be formulated based on excellent performance in the testing process. Blindly raising prices should not affect future sales.
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