2019-01-18
GoldThe arrival of January also means that the peak sales season for second-hand construction machinery and equipment at the beginning of the year in 2019 is about to begin. In addition to attracting customers with equipment prices, major markets across the country are also putting a lot of effort into promotion. With the development of mature enterprise models in the market, it has gradually spread. The greatest progress presented includes cohesion, comprehensive strength, information dissemination ability, and in the current domestic market, a news can spread to every corner in just a few hours, which is also a good opportunity for publicity in the construction machinery industry.
In the domestic market economy, which relies entirely on market demand throughout the year, Manager Wu, the person in charge of Huacheng, gave clear instructions on market promotion and pricing for the next three months at the market development conference held in the first quarter. Firstly, Huacheng, as the largest second-hand excavator trading market in the six provinces of East China, should do a good job in information coverage and expand market promotion efforts through third-party platforms, especially the current mainstream platforms that require dedicated personnel to be responsible. Minimize costs in advertising investment as much as possible. Save cost investment to reduce costs and enhance equipment price competitiveness. During the meeting, it was pointed out that in previous years, advertising investment was too high due to low market awareness, making it difficult to promote equipment in certain regions of China. However, with the clarity of market positioning and the impact of previous investments, the focus now needs to be on improving the performance and quality of product equipment.
Price protection should not be affected by individual price increases that affect macro prices. It is imperative to implement strict management and detailed control measures to ensure that the market structure is firmly implemented.
How to stabilize market prices before and after the Spring Festival in January? Purchasing domestically may compress market profit margins due to various reasons such as the Chinese New Year. The highest post holiday price increase from 2017 to 2018, even exceeding 23.5%, not only resulted in a stable and unstable situation in market competition. Even driving up the overall prices of the entire construction machinery industry is something that no one wants to see.
presentThe advantage of stage procurement equipment still lies in sufficient reserve sources and low product prices. Huacheng meets the challenge by sourcing from regular sources1800 units have been upgraded to 2600 units for direct supply in stock, and we do not want to see the situation of one machine being difficult to obtain in 2018. Recalling that nearly 70% of customers came to purchase equipment in the early stage because they did not have the required model and made alternative choices. The situation is still caused by the insufficient response of the market to the environment. Leaving aside losses and delays in the project schedule, they cannot be avoided.
How to achieve sufficient stability, regulation, and appropriate control of prices? The problem faced by market leaders is not only that individual leaders can play a role, but also how to curb the premium situation of individual investment in equipment in the market supply reserve area? Discovering how to make adjustments is necessaryThe adjustment measures should be completed within 7 working days, and the core should be the comprehensive market benefits under the premise of personal interests. Imported excavators should complete the procurement plan for the first quarter within 15 working days. At the same time as screening mainstream devices, it is necessary to establish a proportion to expand the introduction of new blank domestic devices. The demand for high-end imported excavators in China is skyrocketing, and second-hand excavators have moved away from the low price profit model. The strongest competitive tool is the recyclable high-end equipment. Before the Spring Festival, it is necessary to arrange the daily work of personnel and the main tasks of receiving customers during the holiday period.
As an important source stage of work in the first quarter, in addition to the normal operation of the core departments of procurement and sales, it is necessary to have a forward-looking approach to logistics transportation in the field of safety. By prioritizing transportation during the Spring Festival with logistics in the first place, efficiency can be demonstrated, with a three-month deadlineSatisfactory response to the transaction volume of 1500 second-hand excavator equipment.
Send your inquiry directly to us
