2019-03-25
Since February, the sales of second-hand excavators have shown explosive growth, especially in terms of shipments between brand models, which are generally concentrated in medium-sized excavator equipment. In various second-hand excavator sales forms, we can clearly see that customers still focus on choosing between outstanding price and performance when choosing second-hand excavators. The main driving force for current sales growth is the price increase model in marketing and the competitive growth in performance improvement of mechanical equipment.
Developing and observing economic operations in the industry requires not only a series of important macro indicators, but also many other factors“Visible and tangible”Micro indicators. The most representative in the field of second-hand excavatorsThe change in sales of excavators is one of them. Recently, the Second hand Excavator Machinery Branch of the China Construction Machinery Industry Association issued a statementAccording to Bu's statistical data, this yearFrom January to February, the host sales enterprises included in the statistics sold a total of 30501 mining machinery products, a year-on-year increase of 39.9%. Among them, a total of 18745 mining machinery products were sold in February, a year-on-year increase of 68.7%. Experts point out that as a highly cyclical product, excavator sales continue to rebound, which is closely related to factors such as equipment entering the update cycle, continuous improvement in manufacturing level, and stable and rising investment demand, releasing positive signals of future macroeconomic strength.
According to analysis by Xingye Securities, stimulated by factors such as infrastructure demand, renewal demand, and environmental upgrades, the second-hand excavator industry hasEntering a new upward cycle from the second half of 2016; It is expected that the sales growth rate of excavators, cranes, and concrete machinery for the whole year of 2019 will reach 20%, 50%, and 50% respectively,Used excavatorThe high prosperity of the industry is expected to continue.
The device enters the update cycle
The rebound in sales of second-hand excavators is not limited to the first two months of this year. According to relevant data,From September 2017 to the end of 2018, the monthly sales of second-hand excavators in China have exceeded 10000 units for 15 consecutive months. From the perspective of the whole year of 2018, the sales volume of domestic excavators has exceeded the scale of the peak period in 2011, reaching a historical high.
Analysts pointed out that although the overall month on month growth rate of second-hand excavator sales has slowed down since the beginning of this year, due to the earlier start of the Spring Festival this year compared to the same period last year and the earlier opening of the peak sales season, it has resulted inThe monthly sales in February remained at a relatively high level, exceeding expectations. In the medium to long term, the resumption and recovery of infrastructure projects in many parts of the country will drive up total demand. According to research conducted by relevant institutions, the construction volume of infrastructure projects has gradually increased this spring, and the existing second-hand excavators in China have a relatively long service life, with most of them being National II standard products. With the upgrading of industry engine standards and the continuous tightening of environmental policies, the demand for equipment updates and replacements has also provided a bottom line for new sales.
Yuan Yue, General Manager of Sany Heavy Machinery Marketing Company, stated in an interview with our reporter that in terms of the order of operations, the demand for excavators is generally released earlier than other construction machinery products6—8 months.“At present, excavator sales continue to rebound, mainly due to three reasons: firstly, investment in infrastructure such as railways and highways in various regions is steadily increasing, providing sufficient demand space for excavator and other construction machinery products; Secondly, with the continuous improvement of domestic environmental standards, many customers have started to replace old machines and purchase new ones for equipment upgrades; Three isUsed excavatorThe update cycle is usuallyFrom 8 to 10 years ago, the last peak in demand was from 2009 to 2011, and we have now entered a new cycle of rising demand.”Yuan Yue said.
Expectations of economic recovery increase
Industry insiders generally believe that the rebound in sales of second-hand excavators and the increase in benefits for domestic manufacturers reflect more of the consolidation of the macroeconomic stabilization and recovery trend.
Second handExcavators are a barometer of the construction machinery industry. At present, the rebound in excavator sales not only means that other categories of construction machinery products such as cranes, concrete mixers, and road machinery will gradually recover in the future, but also releases a positive signal of stable and positive demand in the real economy. For example, we have found that with the increasing demand for self construction in rural areas, the demand for small excavators in rural areas is also growing rapidly. More and more construction companies are willing to use small excavators to replace traditional manual operations, filling the gap left by labor transfer.”Yuan Yue said.
Another noteworthy change is that,Starting from April 1st, the value-added tax rate for industries such as manufacturing in China will be reduced from 16% to 13%, and the value-added tax rate for industries such as transportation and construction will be reduced from 10% to 9%. In the eyes of analysts, this will undoubtedly help boost domestic demand in various fields and promote further recovery of the real economy.
Zhou Minliang, a researcher at the Institute of Industrial Economics of the Chinese Academy of Social Sciences, told our reporter that although excavators are only a niche industry, they involve the needs of many major investment and consumption fields such as construction, railways, highways, and mines, and are a unique window for observing macroeconomic trends.“From a domestic perspective, various regions in China are actively seeking the role of infrastructure construction in stabilizing growth and adjusting structure; From an international perspective,‘The Belt and Road Initiative’The rapid economic growth of relevant countries and the strengthening of infrastructure connectivity have also generated a large demand for resource extraction and construction.”Zhou Minliang predicts that with the implementation of tax reduction and fee reduction measures, the virtuous cycle between supply and demand in the domestic real economy is expected to further strengthen.
Source:www.shcteng.com Used excavator
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