2019-04-07
Anyone who has an excavator in their hand will have a general understanding of the brand or various model parameters of the excavator, but how much knowledge do they have about the gap between imports and domestic or joint ventures? For most people, imported excavators represent top-notch technology and super stable equipment, but this is only a part of it. Imported excavators do have certain advantages in performance compared to domestic joint venture equipment if they have not undergone secondary modification and have been modified for a relatively short period of time, but their prices are often higher than those of joint venture second-hand equipmentMore than 15% is mainly used for sea transportation costs, various customs clearance to domestic and even logistics transportation, as well as intermediary procurement and many other expenses. If combined with high costs, it may not even have much discount compared to domestic new machines.
Many second-hand excavator merchants in China sell imported equipment at a discount as a gimmick, and the price of domestically produced equipment varies from person to person. As far as Huacheng knows, there are a large number of modifications to equipment nameplates and procedures in the domestic excavator market to mislead buyers. Why can it easily mislead? The fundamental reason is that there is basically no significant difference in the structure, appearance, and power of most imported equipment between domestic and foreign countries. How many people can distinguish some subtle differences for the public?
Is returning another Japanese imported equipment necessarily an original and high-quality product? A significant portion of second-hand equipment exported from Japan goes through post-processing by manufacturers. This is what we call a remanufacturing machine, where the replacement parts and paint are provided by the original factory, so the post production and sales to China are not as perfect as we imagined. In the true sense, imported excavators from Japan are usually expensive and compete with each other through the normal auction process, which is also the main mode of sales for most second-hand equipment in Japan. Japanese auction houses are favored by sellers not only in Asia but also globally. Japanese equipment has no expiration date, and some antique equipment even exceeds the age limitDevices that are over 30 years old are still on sale, and it is unknown how much guarantee they will have in the later years, regardless of their quality. It all depends on luck.
Although the high-end manufacturing industry in China is not as developed as Japan, with generally shorter equipment usage cycles, the initial investment andThe widespread price reduction of equipment in 2019 has once again permeated the price war. The main power system of domestic excavators relies on technology procurement and finished product assembly, and their main parameters are not inferior to imported machines. Huacheng summarizes the following three points in terms of their competitive shortcomings,
Firstly, the prices of new machines are generally lower than those of joint venturesMore than 20% of business operations, regardless of cost and profit, rely solely on long-term technological research and development or imitation, resulting in unclear development, rigid thinking, and a lack of effective fist technology. Most of the gimmick products and technologies cannot withstand market tests.
Secondly, the issue is extremely critical. Apart from preserving value and reselling, in terms of stability in the later stage, there are very few manufacturing companies in China that can ensure equipment has no faults during constructionMore than 7 years. And there are countless classic excavator equipment in China that have been operating stably and without faults for more than 7 years. Even equipment that has been in use for decades is still busy on construction sites.
Third: Supporting domestic production is not a gimmick. We can't use patriotism to manipulate countrymen people. We can say that the cutting-edge domestic construction machinery and equipment produced by manufacturing countries are very few pure domestic products. It's not that manufacturing companies are incapable here, but rather that the core manufacturing technology for large components has been lagging behind domestically. Throughout the entire excavator industry chain, there are always some equipment products whose quality does not meet the standards required by current equipment. It is not realistic to completely overcome the shortage of technical professionals in the short term.
This is not about dissatisfaction with domestic excavators, but about overcoming the difficulties of the rapid rise of domestic equipment, increasing emphasis on research and development, and increasing dependence on the core. The self-protection of domestic excavators cannot bring much benefit to the domestic manufacturing industry. Only by attaching importance to manufacturing and fundamentally improving the value of manufacturing technology can the future development be an indispensable cornerstone.
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