Huacheng Second hand Excavator Market Expansion in Nanjing and Ma'anshan Markets

Anhui, located in the central region of China, has been one of the core transportation hubs in China since ancient times. HuachengThe 2019 development plan aims to establish a second-hand excavator trading market located in the Nanjing and Ma'anshan areas within three months. One year later, a domestic excavator trading center with strong influence will be built, integrating office, sales, after-sales, and service. The initial site size of the market is close to 135 acres of land, initially focusing on mid to low end and cost-effective models to increase visibility, and then carefully dividing them based on the improvement of the market operating environment.

Huacheng will lead the unified upgrade of the largest scale second-hand machinery located in Zhejiang, Anhui, and Jiangsu in the next three years. The biggest risk faced by the physical market is no longer limited to how to maximize market awareness through development. There are several considerations when positioning the market in Nanjing and Ma'anshan Huacheng,

Firstly, reducing the transportation distance of equipment and lowering site costs also means that equipment prices will have further price fluctuations. Nanjing and Ma'anshan are located in the core area, and the comprehensive transportation cost will be greatly reduced. This is a subjective factor, especially since the site will beWithin 2 years, Pu will establish a more standardized market.

Another important consideration that differs from the Pudong market is that a small number of high-end devices will be introduced as the main sales equipment for the mid to low end models of the equipment body, but they will not be used as the main sales equipment. Through the detailed division of dual platforms targeting customer groups, the segmentation of purchasing preferences will be increased. The second-hand excavator market in Ma'anshan is similar to Hongqiao Excavator CityThe trial operation in May 2019 will quickly reach a certain level of influence at a lower price within three months. Huacheng will further enhance and improve its leading role in the construction machinery industry and field within three years.