2010-05-05
As one of the world's largest excavator brands, Caterpillar has a high level of user recognition, and its steady performance in the Chinese excavator market has made the company's excavator department president in China very angry. There are reports that Caterpillar intends to adopt a significant price reduction model to squeeze out other small and medium-sized excavator manufacturers, and a storm in the excavator industry is coming.
Once this news was spread, it attracted high attention from all parties. Due to similar operational cases of CAT Beile before, this incident has become even more confusing. Looking back at the beginning of 2000, CAT Biele's flatbed products in China adopted a significant price reduction strategy, establishing its position as the leader in the domestic flatbed industry and almost monopolizing the industry. After decades, is CAT Beile planning to make a comeback?
Regardless of the reliability of this message, the feasibility of doing so is not high. Firstly, the domestic market has formed a certain pattern,Komatsu、HitachiThe market share of the brand is almost unshakable, and it is difficult to snatch users again. secondly,CAT excavatorThe high cost, including high fuel consumption and expensive accessories, makes it difficult for Chinese customers to afford and not suitable for Chinese characteristics. So, let's wait and see how the future holds!
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