In 2011, the sales of second-hand excavators in Japan remained dominant

2011-01-29

According to statistics, the sales share of China's second-hand excavator market in 2010,Japanese second-hand excavatorLeading the way, expected in 2011Japanese second-hand excavatorWe will continue to make great strides forward.

(1) The sales of mining machinery showed explosive growth from January to September

From January to September 2010, a total of 125630 hydraulic excavation machinery of various types were sold nationwide, of which 2217 were exported. In the first nine months of 2010, the sales volume of excavation machinery showed an explosive growth, with a sales increase of 87.23% compared to the same period in 2009. Especially in March, 30065 hydraulic excavation machinery of various types were sold, with a year-on-year increase of 131.61%. It is joyfully referred to by industry peers as the 'crazy March in the mining machinery industry'.

(2) The overall industry landscape has not changed, with foreign brands still dominating, while domestic brands have seen significant growth.

From the data available, it can be seen that from January to September 2010, foreign brands accounted for 74.87% of the market share among the 23 directors of the Mining Machinery Branch, while domestic brand machine sales accounted for only 25.13% of the market share. Compared with the same period in 2009, the market share has slightly declined, by about 0.45 percentage points.

Japanese brand phones dominated the sales from January to September 2010, with 45408 units sold and a market share of 37.56%. However, their market share decreased by 0.38 percentage points compared to the same period in 2009. Among them, Komatsu (China) and Hitachi Construction still dominate the sales of Japanese brand machines in China. Kobelco Construction Machine had the fastest sales growth rate among Japanese brand machines from January to September 2010, with a year-on-year increase of 102.86%, reaching the highest in the company's history, with a total of 11500 units.

The market share of Korean brand machines changed the most from January to September 2010. Compared with the market share of 25.40% in the same period of 2009, the sales market share from January to September 2010 was 26.13%, an increase of 0.73 percentage points.

The total sales of European and American brand machines in the entire Chinese market remained relatively stable at 14313 units, with a market share of 11.56%, an increase of 0.1 percentage points compared to the same period in 2009. Among them, CAT Biele remains the best-selling enterprise among European and American brand machines.

Chinese brand machines have a market share of 25.13% in the entire market, with a total of 30971 units sold. The sales of 11 domestic brand machine manufacturing enterprises in the first nine months of 2010 increased by an average of more than double compared to the same period in 2009. Among them, Sany Heavy Industry sold 6614 units in the market in 2010, ranking first in the sales of Chinese brand machines. Yuchai Heavy Industry, the main manufacturer of small excavation machinery, followed closely behind with a market sales volume of 5583 units in 2010. However, the combined sales of multiple domestic brands are not as good as the sales of a single company from Japan, South Korea, or Europe and America.

(3) Regional sales have also shown new changes, with the monthly sales of mining machinery in the western region surpassing those in the eastern region for the first time.

In 2010, the sales of various hydraulic excavation machinery in various provinces (municipalities directly under the central government) and autonomous regions in China showed new changes. The central and western regions showed significant changes compared to the same period in 2009. Particularly noteworthy was that in September 2010, the sales of excavation machinery in the western region exceeded those in the eastern region for the first time. The eastern region remains the main sales area for mining machinery, with a total of 40442 units sold from January to September 2010, accounting for approximately 35.30% of the domestic mining machinery market. Three provinces including Jiangsu, Shandong, and Liaoning continue to rank among the top three in terms of excavator sales in the eastern region, with sales of 10426 units, 7873 units, and 5136 units, respectively; In the central region, the sales volume is relatively even among various provinces and regions, and its market demand accounts for about 32.21% of the total domestic demand. Anhui Province sold a total of 8500 units in the first 9 months, a year-on-year increase of 85.87%; In the western region, Sichuan Province remains the main sales area for excavation machinery, with a total of 8591 units of various types of excavation machinery sold.

(4) Crawler mining machinery still dominates in sales

From the perspective of excavation machinery walking devices, from 2006 to September 2010, the sales of tracked excavation machinery dominated the market, far exceeding those of wheeled excavation machinery.

The market for wheeled excavation machinery in China is mainly dominated by Hyundai Capital Construction Machinery Co., Ltd., Doosan Construction Machinery (China) Co., Ltd., Hitachi Construction Machinery (China) Co., Ltd., Guizhou Zhanyang Power Heavy Industry Co., Ltd. (a joint venture with a Singaporean enterprise), and Shan Reconstruction Machinery Co., Ltd. These companies have a market share of over 90% in the production and sales of wheeled excavation machinery; And according to market observations, in the past two years, the main types of wheeled excavation machinery sold are products in the tonnage range of 6 tons, 15 tons, and 21 tons.

(5) The market for mining machinery has diversified sales methods, and competition is becoming increasingly fierce.

In 2010, Chinese mining machinery market host manufacturing enterprises and agents promoted the sales of their own products and the products they represented through various diversified means. This includes regional product demonstrations, prize promotions, installment purchase discounts, and other competitive measures to stimulate sales in the mining machinery market. The leasing business of mining machinery will become another highlight of mining machinery marketing in the coming years.

(6) The concentration of industries continues to decrease, and competition is becoming increasingly fierce

(7) The sales volume and model tonnage exhibit a distinct spindle shaped structure.

In terms of sales volume by tonnage of aircraft models, in the first nine months of this year; The sales volume of 6-type mining machinery is 6979 units, accounting for approximately 5.56% of the total sales volume of mining machinery& Only 3312 units of 40 ton mining machinery were sold, accounting for 2.64% of the total sales of mining machinery. The sales of mining machinery in these two tonnage ranges accounted for less than 10% of the total sales of mining machinery; The sales volume in the range of 6 tons to 40 tons accounts for over 90% of the sales volume, with mining machinery in the 20-25 ton range also having a relatively large sales volume. From this, it can be seen that in the sales of hydraulic excavation machinery, there is a clear spindle shaped structure of "small at both ends and large in the middle" in terms of sales volume and model tonnage.

(8) Export sales gradually emerge from the trough

From the perspective of export sales from January to September this year, although the export volume is still less than 1/10 of the total market sales, the export volume from January to September 2010 increased by 65.45% year-on-year, and the export sales volume increased month by month, with a rapid year-on-year growth.

(9) Attendance rate of excavation machinery

According to statistics, from July to September 2010, the overall attendance rate of excavation machinery in China was relatively high, especially for excavators weighing over 25 tons, which reached over 90%. The attendance rate for excavators weighing 10-15 tons was relatively low, at 77.26%.

Among second-hand excavators in JapanKomatsuHitachiKobelcoExcavators dominate the Chinese market firmly. This pattern is difficult to break in the short term, and domestic excavator brands are unable to shake the dominant position of Japanese second-hand excavators.

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