The sales of imported and domestic excavators are both sad and happy

According to China Second hand Construction Machinery Network（www.zypfsc.com）Data survey shows that in the first quarter of 2011, the sales of imported and domestic excavator brands in the Chinese excavator market showed a mixed picture. Due to the impact of the earthquake in Japan, the market share of Japanese brand excavators in China has further decreased.

Mechanical industry researchers pointed out that before the strong earthquake in Japan, there was already an investment boom in the domestic excavator market. Domestic brands represented by leading enterprises were gradually eroding up to 70% of the market share of foreign brands. After the rapid growth of the construction machinery market in 2010, the domestic excavator market attracted more and more capital and vitality, and this force is continuously improving the overall strength of domestic brands.

In January 2011, major excavator manufacturers in China sold over 10000 units, continuing the high growth of the market last year. In February, 24 excavator companies sold over 20000 units, a year-on-year increase of 134.95%, achieving a doubling growth again; Among them, 206 units were sold for export, a year-on-year increase of 106.00%. Although the year-on-year growth rate was significant, there was a decrease compared to the previous period. Due to the increase in market demand in the first quarter and the consideration of digesting inventory, domestic brands have been very aggressive in their promotional methods, resulting in a rapid increase in market share. Therefore, if this promotional speed can continue, the market share of domestic brands is expected to reach a new high in the first half of the year.

In the second-hand excavator industry, due to Japan's post disaster reconstruction period, the demand for excavators is bound to increase significantly in the coming months. After completing post disaster reconstruction, a large number ofJapanese second-hand excavatorIt is bound to flood into the domestic market, which will have a significant impact on domestic brands.