Domestic excavators benefit from reduced imports of excavators

According to a survey, the number of second-hand excavators imported from Japan in China will significantly decrease in recent years, and domestic excavator brands will have a good opportunity to expand their market and increase their market share.

In recent years, the import value of excavators in China has accounted for about 50% of the total import value of construction machinery, among whichKomatsu used excavatorThe main import volume accounts for more than 90% of the total import value of excavators, and the quantity accounts for more than 35% of the total domestic sales volume. The import quantity exceeds the total amount of domestic national brand excavators, and the imported second-hand excavators are mainly Japanese brands.

With the continuous improvement of infrastructure construction in our country, the domestic construction mode is gradually shifting from a "bold and decisive" to a "finely crafted" one. The prospects of small second-hand excavator equipment are promising, and with the gradual deepening of China's new rural construction, the application of small equipment in rural and small town construction will become more and more widespread. At the same time, with the acceleration of environmental protection and ecological construction, the construction volume of gardens, greening, farmland, etc. is gradually increasing, and small construction machinery will inevitably have increasingly broad development space.

　　Practicality is increasingly prominent

Although the prospects of China's small-scale construction machinery market are generally optimistic, since the beginning of this year, due to factors such as restrictions on the purchase of commercial housing and the slowdown in railway construction, the construction machinery industry has entered an unprecedented period of ice, with sales declining significantly year-on-year and construction projects significantly reduced. In addition, as second-hand construction machinery seizes market space, some construction machinery products have reached market saturation in the short term due to reduced construction volume and being replaced by second-hand machinery. However, the country strongly encourages water conservancy construction and urban and rural infrastructure construction, and small excavators have saved many excavator companies. Looking at the entire field of construction machinery, the advantage of small equipment stands out and becomes a "real product" in the eyes of enterprises and end users.

　　The purchasing group is gradually expanding

With the expansion of the Chinese construction machinery market, the purpose of the purchasing group tends to be rational. According to experts, the main group for purchasing small construction machinery in the future will be leasing companies. Construction users do not need to purchase, maintain, or keep equipment, they only need to obtain the right to use the equipment in the form of leasing when needed. The second is the engineering construction unit. They purchase equipment to meet the company's regular internal usage needs. The third is individual engineering contractors, who purchase equipment mainly to undertake projects. This type of customer has a large proportion among buyers of small excavators and may develop into leasing companies and engineering contractors in the future. With the continuous popularization of small construction machinery, customers' usage experience is also constantly enriched, and their purchasing psychology is becoming increasingly mature. Therefore, economically practical and cost-effective products are more favored by the market. As customers become increasingly demanding of product quality, they also have higher demands for after-sales service.

The pace of local advantageous enterprises entering overseas markets is accelerating. The prices of domestic construction machinery in China are generally lower than those of similar products from international suppliers, with better cost-effectiveness advantages and good export competitiveness. The quality of local enterprises has been greatly improved, approaching the international first-class level. Therefore, the products of local advantageous enterprises will gain a larger market overseas in the future, and the export volume will continue to increase. With the increasing investment of local enterprises in overseas markets, the construction of overseas sales and service outlets that have been hindering the export of local construction machinery has been rapidly strengthened, which will inevitably increase the speed of local construction machinery exports.