Sales data of excavator industry in March 2013

March has always been the peak sales season for the excavator industry, and the sales data of excavators in March basically reflects the sales trend for the whole year.

With the convening of the National People's Congress and the promulgation of the five detailed rules in various regions, real estate investment has shown a significant upward trend. The strong growth in housing sales has driven a rebound in the growth rate of new construction and construction area, benefiting construction machinery.

The barometer of construction machinery, excavators, performed outstandingly in March, with 29 major excavator manufacturers selling a total of 21764 excavators, a year-on-year decrease of 4.25% and a month on month increase of 259.2%, showing a surge in sales. According to professional analysis, the promotional efforts of various companies' products in March were within the normal range, even weaker than in 2012. The growth in demand for excavators is a real signal of downstream production recovery.

From the perspective of product structure, Xiaodao has achieved positive growth and significant improvement, accounting for 59.04%, which is significantly higher than the same period last year; The year-on-year decline in China's mining industry has significantly narrowed to 5%, accounting for 32.69%, slightly higher than the stable state maintained in the same period last year; The proportion of large-scale excavation at 8.27% is significantly lower than the same period last year and continues to hover at a low level. This is consistent with the information that downstream small and medium-sized projects are starting one after another, large-scale projects are not continuing, and mining demand is weak.

In terms of overseas markets, 972 units were exported in March, a year-on-year increase of 10.83%, accounting for 4.47%. The 9 major foreign brands of excavators sold 11664 units, a year-on-year decrease of 5.02% and a month on month increase of 251.64%, accounting for 53.59%. Exports continue to maintain high growth rates and a good recovery momentum, while the pace of import substitution slows down. After most foreign brands chose to shrink their strategies in 2012, they took advantage of the market recovery opportunity to launch a counterattack.

Industry insiders have analyzed that the most unexpected sales in March were due to a significant rebound in Zhongdao. Considering the large inventory of second-hand Zhongdao in the hands of dealers in early March, Zhongdao still shows clear signs of recovery, which reflects that downstream production may not be as poor as market expectations. Considering the delayed peak season, although there may be a seasonal decline in terminal sales in April, the magnitude of the decline should be better than in history. It can be expected that the year-on-year growth of enterprise shipments in April will be positive.