2010-04-12
In 2010, we entered the Year of the Tiger together. Is the Year of the Tiger really so fierce? Why was the construction machinery industry so booming in the first quarter of the Year of the Tiger, and why did excavators and other machines still sell well despite the price increase of mechanical products, reaching a new sales record high in nearly a decade! Now let's analyze together whether there are any clues or signs in this.
Firstly, in the first two years, the market has remained calm and unchanged, which can be said to be in a state of "hibernation". In March and April of 2009, there was a sudden surge in demand for excavator products, but many orders were lost due to insufficient inventory of existing vehicles by dealers. This already indicates that the mining market is awakening, sounding a warning bell for the large demand in the future market!! At the beginning of the Chinese New Year in 2010, due to the rapid release of demand for civil engineering and highway engineering, the sales structure of products accelerated towards the high-end, and the market demand increased significantly, which remained high. Overall, strong terminal demand is the fundamental driving force behind the explosive growth of excavator sales.
In the situation where new excavators from certain brands are in short supply, most users choose to purchase second-hand excavators. Boosted the sales performance of the second-hand excavator market!
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