Counting the chicken rib brands in the second-hand excavator market

In the second-hand excavator market, foreign excavator brands are mainly used, including Komatsu, CAT, Hitachi, etc. But there are also some relatively obscure brands gradually fading out of people's sight. These brands often lack competitiveness and cannot find a suitable positioning in the market, resulting in a lack of competitiveness and a surplus in comparison. It has become a complete 'chicken rib'.

Representative brand one:Kato

Kato's excavators have always had a low market share in the second-hand excavator industry, due to their small market share and low influence, and have not been widely used. It is unclear whether this is due to their lack of attention to the domestic market or their group strategy. Anyway, there are relatively few customer inquiries, and there are still users in some places, such as Hunan.

Representative Brand 2:sumitomo

Sumitomo has always been a favorite model among some users, with its main features being lower accessory prices and fuel efficiency. However, there is still a gap between its operability, comfort, and humanization compared to other brands. Another major issue is its rotation, which often leads to locking and other phenomena, and needs improvement.

The marginalization of a brand is not only a problem for a certain industry, but also a microcosm of its impact on the entire domestic construction machinery market. To establish a foothold in China, one must have sufficient characteristics in a certain aspect and attach great importance to it!